What to look for when appointing the perfect PA

The time has come for you to scale up, get more done. The time to move from great to awesome. Time to appoint a personal assistant, so here is what to look for when appointing the perfect PA

There’s a great deal to being a Virtual Personal Assistant (VPA) and Patrick Bet-David highlights some of the demands he makes of the person who helps him get more done.

His demands are specific and that is the way it should be. My clients come from many parts of business but they all have two things in common. They all want to get more done and they have finally come to realise that they can’t do it all by themselves.

Traditionally, when entrepreneurs come to this conclusion they default to the employment route. They look to add someone to their payroll.

This is 2016. We live in the digital age and scaling a business is much more effectively done with specialist skills as and when they need them.

rebecca crossRebecca Cross provides support for the BNI Dorset region as personal assistant to the Executive Direct, Paul Haley and as Director Consultant for a number of BNI Groups.
Rebecca is also an Award Winning Virtual PA with a background experience working with IBM and the Wall Street Journal, amongst others. She specialises in providing creative business and administration support for entrepreneurs and business owners who understand the value of working ON their business, rather than IN their business. She is especially looking to work with business start ups, entrepreneurs and professionals who travel extensively

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Outsource these 5 tasks to Save Time and Make Money

Outsource these 5 tasks to Save Time and Make Money

If уоur to-do lіѕt fееlѕ еndlеѕѕ аnd уоu’rе drоwnіng in work, you’re nоt аlоnе. So many оf uѕ аѕ ѕmаll buѕіnеѕѕ оwnеrѕ fееl thаt wау. And yet оftеn, wе don’t seek ѕuрроrt bесаuѕе thе реrсерtіоn is thаt it eats аwау аt оur profits.

I see оvеr and over аgаіn wіth mу сlіеntѕ that thе орроѕіtе is truе. Thе mоrе thеу frее uр thеіr оwn time tо do thе іmроrtаnt wоrk that only thеу саn dо, thе mоrе wоrk gеtѕ done еffісіеntlу, аnd thе mоrе рrоfіtѕ they mаkе.

Sо it’s time tо ѕtор drоwnіng. Here аrе 5 tasks to save time and money.  You may or may not do these tasks now you соuld easily оutѕоurсе tо a savvy virtual assistant, gеt thе same quаlіtу results, frее up уоur time, аnd еаrn mоrе mоnеу.

  1. Cuѕtоmеr Sеrvісе – If уоu’rе ѕреndіng уоur time аrrаngіng mееtіngѕ with сlіеntѕ аnd fulfіllіng orders, іt ѕееmѕ рrоduсtіvе bесаuѕе those аrе money-making асtіvіtіеѕ. But thеу are еаѕу fоr ѕоmеоnе else tо dо wіth very lіttlе trаіnіng, ѕо thіѕ іѕ оnе to check off уоur to dо list аnd аdd tо ѕоmеоnе еlѕе’ѕ.
  2. Following Up with the many people you meet at events. You know, networking events where you recycle business cards from the hand to the pocket, to the desk drawer to the bin. Your network in business is your future business and needs to be nurtured. If you can’t find the time to do it, let someone else do it on your behalf.
  3. Eѕtаblіѕhіng a Sаlеѕ Funnеl – If уоu’vе knоwn уоu nееd a funnеl fоr mоnthѕ and months nоw but keep рuttіng іt off because it seems ѕо соmрlісаtеd, welcome tо thе club. It’s tіmе tо оutѕоurсе іt bесаuѕе іt’ѕ еаѕіеr thаn іt ѕееmѕ аnd іnсrеаѕеѕ your revenue.
  4. Prospecting on Linkedin – helping you make and maintain meaningful connections. Linkedin is the world’s richest, business to business, online networking platform in the world. Most people are on Linkedin but don’t do anything with it. Outsource the use of this rich source of business to someone who will.
  5. Growing and Managing your Referral Partners. Introductions from referral partners are over 60% more likely to result in business than a cold call, but the key is to establish relationships with a network of referral partners and to stay in touch with them.  A knowledgeable virtual PA will make this happen.

A good virtual personal assistant helps entrepreneurs work on their business, not in their business.

rebecca cross

Rebecca Cross is a Virtual PA with a background experience working with IBM and the Wall Street Journal, amongst others. She specialises in providing creative business and administration support for entrepreneurs and business owners who understand the value of working on their business, rather than in their business.

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When is it time to get a personal assistant?

When is it time to get a personal assistant

When is it time to get a personal assistant?

Many people wait too long, for the question they ask is ‘when can I afford to get a personal assistant’, which is not the question in the headline.

In business, thinking we can do it all ourselves, holds people and ultimately the business, back. It’s so easy to get suckered into working IN the business rather than ON the business. We lose site of the personal and unique difference we make to the business. Perhaps it’s our creativity, the way we inspire people or our sales ability. But all too often we end up managing the minute detail of the way ‘others’ are working in the business or find ourselves distracted – engaged in activities that are not income producing.

Not only does this rob our employees of their need to feel responsible and to grow, but we mis-direct our own time to the mundane and un-satisfactory work. The drive and energy we have when we are at our most productive is sapped from us and the business morphs into becoming a smaller version of what it could be.

So, when is it time to get a personal assistant? Gary Vaynerchuk is a very successful entrepreneur with no more time in his day than anyone else.  I Love his AskGaryVee Show on Youtube and in this particular video, he shares the turning point for him. It wasn’t an answer I was expecting. Cut to 14.04 on the timeline if you want to go straight there.

So whenever you hear someone or yourself saying, “I don’t have time for this”, or “When do you find time to do that?” or “I need to get round to doing so and so” … then perhaps then is the right time to decide to scale up the business and ask for help.

As for the financial issue. No one said you have to employ anyone, even part time. Far more sensible to outsource the role of personal assistant, to someone with the experience to make a difference at a budget you can afford. Then scale it as you become more productive.

As well as the time a PA releases, an experienced personal assistant comes with an experience of working with business owners and entrepreneurs who are already growing their business. Such insights are often worth many times the fee you pay.

Instapaper rocks

The app. for ‘time poor’ entrepreneurs is Instapaper. Yes, Instapaper rocks.

executives, entrepreneurs, mumpreneurs, small business owners along with anyone who wants to get more done will love it.

One such app. that I have just discovered is called Instapaper and my friend Paul Clegg at Se7en Business Network uses it to collate web content, articles, posts etc. for use in report, presentation and blogs at a later date.

Over the course of your day, you’ll encounter things you want to save for later. With Instapaper, you simply push a button in your browser, or choose “send to Instapaper” in a linked mobile app. Instapaper then saves it for you, and makes it available in a beautiful, uncluttered, reading-optimised format on your mobile device or your browser.

Paul says it helps him stay focused yet allows him to add relevant articles for research or to read later, maybe on his iPad when he has more time.


You can even get Instapaper to train you to speed read – how neat is that.



Finally, highlighted text can be shared as Tweets or Facebook comments from your mobile version of Instapaper to keep your social media sharing up to date and fast.

Grab your Instapaper account here and see how much more you can get done stress free.  Hey, it’s almost as good as hiring a great Virtual PA. … but I did say almost.

work life balance for busy mums


work life balance for busy mumsThen it all comes down to the bottom line, it has to be about work life balance and in my case, work life balance for busy mums. I have the badge – tee-shirt is in the wash.

I organise (or is the word corral) three small children under five. I help clients stay focused in order to get more done. Did I mention the virtual and real business meetings I attend with clients and yes, I need ‘me time’ too. Continue reading “work life balance for busy mums”