Keeping entrepreneurs on track is very much like herding cats.
Don’t get me wrong. I love working with entrepreneurs.
You know the one’s I mean. Steve Jobs described them as “the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes… the ones who see things differently – they’re not fond of rules… You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because they change things… they push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do.”
You need a special type of patience and insight to work with people like this. I get to work with people who have this genius within and feel my focus is to help them release it.
I would like to think I keep them on track. But, I flatter myself. You don’t keep entrepreneurs on track, you just know what needs to get done to keep the track clear for them to do what they do best. Innovate, hustle, produce.
You see ‘would be’ entrepreneurs are still doing stuff they should not be doing. Like arranging meetings, preparing presentations, getting ‘bogged down’ with emails and other distractions. Distractions that take them away from where they are meant to be focused. Working in their business instead of on it. Typically, they are frustrated because they can’t understand why they are busier than ever but not getting where they know they should be.
Distractions are the enemy
Technology and social media can help us all connect and get more done faster but at what cost? Competitors are not the problem, distraction is.
A savvy Virtual Personal Assistant who is already working with ‘a few crazy misfits and rebels’ has the clarity to see who to keep the tracks clear so the entrepreneur stays on track and accountable.
Rebecca Cross is an Award Winning Virtual PA with a background experience working with IBM and the Wall Street Journal, amongst others. She specialises in providing creative business and administration support for entrepreneurs and business owners who understand the value of working on their business, rather than in their business. She is especially looking to work with business start-ups, entrepreneurs and professionals who travel extensively